My new CMSWire article is now available! They get exclusivity for 90 days before I can post it here, so please go read The Danger of Designing for Only One User.
The Danger of Designing for Only One User
Some self-proclaimed UX agencies and consultants are taking a truly bizarre approach to design and iterations. They are testing with one person, making changes to the product, testing with someone else, making changes again, etc. Learn why this is a poor process and doesn’t match UX best practices.