My new CMSWire article is now available! They get exclusivity for 90 days before I can post it here, so please go read Don’t Continuously Deploy Junk, Fix It Before Release.

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Don’t Continuously Deploy Junk, Fix It Before Release

Companies must stop releasing products they know are flawed, especially where there is UX debt. The cost to change your mind is still low while in the UX process. Don’t move a product or feature past the UX process until we can testing, validate, and make sure we are going to deliver something with real customer value.